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Heineken's challenges
To (re)put the customer at the heart of the offer
To be part of this digital transformation of retail
To face a growing offer
With these challenges in mind, Malty aimed to provide complete visibility of the beer aisle with a unique solution to help consumers choose. To ensure the product perfectly matches customer desires, Malty's advice needed to be precise, reliable, and tailored.
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Leveraging our experience with the Matcha Advisor solution for wine, Matcha and Heineken created Malty to enhance the beer department.
« Malty is not just a simple advisor; it's a new way to navigate the beer aisle. »
Shérane Prompsy, Product owner
Download the case study to discover this refreshing collaboration and the challenges of the Malty solution, from development to integration!
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