Story of Matcha: passion, expertise and technology

Matcha develops cutting-edge solutions to enhance

customers' shopping experiences across complex categories.

How it all started...

It all started with Thomas, Benoît and Eduardo, wine, beer, spirits and tech experts, who noticed something missing in the drinks aisle. They realised that consumers required expert help in selecting complex products like alcoholic beverages or coffee and noticed a lack of advisory services in both mass retail and online sectors.

So, they decided to create Matcha, an innovative solution bridging that gap by leveraging advanced technology like AI to provide personalised recommendations.

AI vs Human battle, organised by Matcha during Wine Paris 2020: Gaëtan Bouvier, France's Best Sommelier 2016, against Matcha technology!

A team made of experts

Matcha is composed of tech experts, UX/UI specialists, and industry insiders—all bringing their expertise to the table to ensure Matcha's AI remains unparalleled and consistently meets expectations.

Indeed, with diverse specialties and passions, each team member contributes their own piece to the puzzle!

Where it’s all going!

But Matcha isn't just about where it started—it's about where it's headed. The team is always testing and improving the solution to make sure it's spot-on for retailers, brands, and shoppers.

Venturing into new territories, most recently exploring coffee in collaboration with Carte Noire, Matcha strives to enhance the shopping experience across all complex categories.

One thing's for sure: Matcha's future is looking bright!

The team blind tasted 7 different coffees of the Brûlerie de Belleville, uncovering the intricate complexities within each cup!