At Matcha, our mission is to simplify the shopping experience amidst the complexity of product choices. Our team is dedicated to this goal, consistently engaging in user interviews and market research to refine our approach and recommend the right products at the right moments.
We are excited to unveil our new desktop and mobile interfaces, designed to enhance user interaction and boost engagement and sales. This update has already demonstrated significant improvements in both shopper engagement and final sales.
Desktop Experience: Seamless and Intuitive
Our revamped desktop interface offers several key advantages:
Seamless Integration: The interface is more fluidly integrated into the website, providing a smooth navigation experience.
Data-Driven Design: The design is grounded in a thorough analysis of real purchase triggers, ensuring clarity and relevance.
Human-Friendly Interaction: Our AI assistant delivers a more human-like interface, capable of answering any shoppers’ queries effectively.
Mobile Experience: Conversational and Engaging
Recognizing the distinct habits of mobile users, who increasingly prefer a conversational approach similar to social media interactions, we have tailored our mobile experience to meet these expectations:
Conversational Design: The interface is designed to mimic social media interactions, catering to established user habits.
Native Integration: It integrates seamlessly with clients’ native applications for a cohesive experience.
Enhanced AI Interaction: The interface allows ample space for our AI to provide user-friendly support and recommendations.
Impressive Results
Since the launch of these new interfaces, we have observed remarkable improvements:
19% Increase in Engagement: Users are interacting more with the interface, indicating higher satisfaction and interest.
20% Increase in Conversion: More users are completing purchases, reflecting the effectiveness of the new design.
We are proud of these advancements and remain committed to continually improving the shopping experience for our users. Stay tuned for more updates and innovations from Matcha.
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