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Carte Noire's challenges
Guiding shoppers while preserving the autonomy they often prefer
Standing out in the range to attract new consumers
Ensuring shoppers discover new products
Shoppers highly value the coffee world; they want to learn more and ensure they buy the right coffee—especially those who have invested in a bean-to-cup machine. With over 800,000 new buyers of coffee beans, this trend is on the rise. To reinforce its role as a category leader, Carte Noire seized the opportunity to enhance the shopping experience in collaboration with Matcha.
« Matcha offers strong expertise and informed advice, adaptability to our challenges, professional, reliable, and serious follow-up, and finally, transparency and mutual trust! »
Aline Champion, Product manager
Download the case study to explore how Matcha and Carte Noire collaborated to adapt Matcha Advisor for the coffee category.
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